Q2 2024 Snapshot: Top Film & Television iOS Apps in the US

In the second quarter of 2024, the Film & Television category for iOS apps has seen varied performance across key players in the US market, according to Sensor Tower's data analysis.

Amazon Prime Video showed a steady revenue increase over the quarter, starting at $2.5M in the first week of April and peaking at $3.3M by late June. Downloads remained relatively stable, with minor fluctuations, and ranged between 300K and 364K. The weekly active users saw a modest rise from 7.3M to 7.5M over the same period.

Netflix also experienced revenue growth, with a notable spike to $7.5M in the final week of June from an initial $5.8M. Downloads for Netflix had a slight downward trend, hovering around the 300K mark. The active user base showed some variability but stayed within the 24M to 25M range throughout the quarter.

Disney+ stood out with its revenue numbers, starting strong at $13.5M and reaching over $22M mid-April before settling near $16M by the quarter's end. The app's downloads saw a gradual decrease from 333K to 214K, while weekly active users slightly dipped from 8.9M to 8.1M.

ShortMax - Watch Dramas & Show had a more modest revenue stream, beginning at $432K and witnessing a surprising surge to $684K in the third week of May. Downloads peaked at 237K in the same week but generally stayed below 100K. Active users peaked in late May at 308K, with an upward trend from the start of the quarter.

Lastly, Smarters Player Lite showed a gradual revenue increase, starting at $131K and reaching $184K in the third week of June. Downloads saw a significant jump in mid-June with 224K, contrasting with the generally low download numbers earlier in the quarter. Weekly active users for the app peaked at 1.6M in the same period, indicating a growing interest in the app.

For more detailed insights and analysis, Sensor Tower provides a comprehensive overview of app performance metrics.